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PROFILE: Bill Frakes is a Sports Illustrated Staff Photographer based in Florida. He has worked in more than 125 countries for a wide variety of editorial and advertising clients.

Bill won the coveted Newspaper Photographer of the Year award in the prestigious Pictures of the Year competition. He also was awarded the Gold Medal by World Press Photo. He has received hundreds of national and international awards for his work. (profile taken from

Whether Bill is shooting a high school football game or the Super Bowl; his style never waivers. A style consisting of seasoned professionalism and a level of skill that has established him among the best still photographers in the world.

Bill’s success and longevity as a photographer can be attributed, in part, to his instinctive ability to adapt and anticipate. “For photographing the President at a public event we had several remote cameras set up to do some basic wide angle and distance shots. Then I had a camera in my hand and was able to take some chances. In that situation, you have to let the spontaneity occur. When the President is going to be interacting with the crowd, you know there will be a spontaneous moment”.

Bill extends the same philosophy, anticipate and adapt, to the equipment that he chooses. He has embraced the DSLR trend and humbly sees it as an opportunity to be an even better storyteller. “For me using the hybrid cameras for convergence makes total sense. I don’t want to ever tell anyone else how they should be telling stories. You can do it with still frames, you can do it by drawing a picture, you can do it with a film but for me, the ability to combine high resolution still photographs with audio — ambient and created — and HD video to tell stories on the Web is terrific.”

Bill explains, “For me this is a marathon, it’s not a sprint. I want to run this race long and true”. We hope Bill does just that. Cinevate is honored to be a part of Bill Frakes’ creative vision, and his desire to SHOW THE WORLD.


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Dennis Wood
02 Apr 2010, 07:41
I'll kick off the comments here by offering up a big thanks to Jerry Darling over at Apple who introduced Bill Frakes to Cinevate in the first place. Aside from being featured in Sports Illustrated Magazine, featured on Apple's web site ( ) and being part of a Pulitzer price winning team (Hurricane Andrew coverage), a simple google search for "Bill Frakes" is all you need to figure out just how hard this man has worked in his lifetime. The fact that our profile of Bill includes a picture of US President Barack Obama, taken at a private session, should give viewers an idea of just how special Bill and Laura are. It was a big thrill for all of us to have Laura and Bill here at Cinevate for a few days. They were kind enough to host local photographers here at Cinevate for an evening of wine, cheese, conversation, and jaw-dropping visuals. The Strawhat Visuals team brings consumately professional feedback directly to Cinevate regarding how our products are working with fusion crossover artists. Our soon-to-be introduced Cyclops viewfinder system has at least 3 features introduced directly as a result of Strawhat's feedback on version 2 of the prototype.

For me personally, Bill and Laura represent a model for any group to emulate in terms of ethics. They commit, deliver, and take the time to communicate often. The fact that as individuals they're warm, witty, and genuinely humble, likely has a lot to with their success. We're simply thrilled to have them on board.

Dennis Wood
bill frakes
02 Apr 2010, 11:40
These guys just make things happen.

They work so that we can.

This is an incredibly exciting time to be an image maker, and having innovative and constant support--pun intended--is at the heart of the process.

30 May 2010, 16:53
Thanks, tracking systems very interest for me.
Sharaku from Tokyo Japan
23 Nov 2015, 05:32
WOWY SAUCE!!! Holy mole' dudes, that is one sweet rail! Best one I've seen so far. On a side note, what type of viewfinder did the fella with the rail have on his DSLR? Looked like some type of setero viewer, or maybe it was just really wide?